Jessica Hall Headshot

Jessica
Hall

VP OF PRODUCT STRATEGY AND DESIGN

About JESSICA HALL

Jessica Hall is the Vice President of Product Strategy and Design for 3Pillar Global. She leads teams that help startup, midsize, and enterprise clients invest in products that customers want and drive business forward. Jessica has done everything from user experience design, strategy, product management, video production, to multi-channel marketing.

Previously, she build the UX team at CEB and led the creation of the Newseum’s interaction exhibits and websites. Her work has been recognized by the Web Marketing Association, American Association of Museums, The Webby Awards, Time, Graphic Design USA, Forbes, and The Washington Post.

Jessica holds a Masters in Design and Digital Media from the University of Edinburgh and a BA in Journalism from American University.

JESSICA HALL’S Latest Content

01

FOUR WAYS TO DEFLATE THE DISCORD THAT’S KILLING YOUR TEAM

In June of 2017, A List Apart published Jessica’s article on how to approach and manage team conflict so that team performance doesn’t suffer in the wake of it. She offers four ways to approach the problem, including having clear priorities for the team and creating working plans for when a conflict arises. The end goal, she argues, isn’t for the team to like each other, but to respect each other enough to work together for the benefit of the project.

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02

THERE’S NO SUCH THING AS SCOPE CREEP

Scope creep is a frequent source of friction between technical teams and stakeholders, and can lead to a toxic environment without a balance between requests and change. However, Jessica argues, scope creep doesn’t actually exist. Instead, it’s misaligned priorities and management tactics for changing requirements. Watch Jessica’s talk in its entirety, which has been featured at the Atlassian Summit and the Code Writers Workshop.

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03

3 IN 3: SHIP BETTER CODE FASTER

Jessica talked with 3Pillar’s CTO Jonathan Rivers on technology areas they believe development teams should focus on to ship better code faster. Between the two of them, they shared their thoughts on why QA Automation, Docker/container technology, and server less architectures will help product teams to reduce friction when getting to production in their builds.

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04

ARE YOU DOING STUFF OR CREATING VALUE?

Is the work your team is doing helping to solve a problem for your customer or helping to acquire new customers for your business? Or is it just something to do? In a recent blog post written with Technical Manager Derek Tiffany, Jessica outlines the five guidelines to follow so as to ensure your teams are doing a lot, but also creating value quickly and regularly.

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05

OUT INNOVATING THE COMPETITION

How do you stay ahead of the competition when managing products while still effectively planning product strategy and charting out a product roadmap? Jessica set out to answer this and more in a webinar in conjunction with Product Collective. She highlights the Product Mindset, which allows teams to remain focused on end customer needs while building products.

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