MVP Development
Build your product to find product-market fit and opportunities for expansion. Ensure the long-term viability of your product ideas through rapid experimentation.
Does product development in your organization follow a rigorous process for funding? Or is the process more akin to following the highest paid person in the room’s marching orders? If the latter, it’s time for a new approach that applies greater rigor to the development process.
Our MVP Development offering places a premium on cross-functional, high-performing product teams driving toward shared outcomes. We go through a series of rapid experimentation cycles that are designed to maximize the likelihood that your product will achieve the three critical aspects of market viability:
- Product / market fit (customer desirability over alternatives)
- Return on investment
- Technical feasibility and sustainability
Why Opt for an MVP with 3Pillar?
Too often, organizations focus far more on the Minimum part of their MVP than they do the Viable part. Speed, while always paramount in today’s business world, should never be the objective of an MVP. Viability should be first and foremost in your mind instead. And we won’t check the box on an MVP achieving Viability until a product has achieved product-market fit, demonstrated ROI, and has proven technical feasibility and sustainability.
What an MVP is not is just as important as what it is — it’s not a Proof of Concept or a prototype. POCs and prototypes are undoubtedly valuable to create. They should be precursors to an MVP, however. An MVP is the early-stage manifestation of your product in the real world and in production, where you can start to get meaningful feedback on your product and iterate accordingly.
Other companies will tell you they can build your MVP faster than we can. What they won’t tell you, however, is that we make it 5x more likely you’ll achieve ROI without sacrificing your ability to grow and scale by integrating discovery and development in the MVP development process. Our MVP teams are full-fledged cross-functional teams trained in the Product Mindset, which is exactly what it takes to bring your organization’s focus on the Viable angle of developing an MVP.
Case Studies
Research, Collaboration & Heavy-Duty Engineering Lead to a Best-in-Class Digital Solution
Trex, the leading provider of composite deck solutions in the US, came to 3Pillar Global for help completely re-imagining and rebuilding their consumer-facing Deck Designer product.
A 13-Week Sprint to Success (and a Brand-New Digital Assistant)
One of the world’s largest fashion brands enlisted 3Pillar Global to bring a Digital Assistant to life that would drive in-store sales and increase revenue.
Meet the Team
Director, Global Head of User Experience
Michael Rabjohns
Michael Rabjohns is the Head of User Experience at 3Pillar Global, and has over 20 years’ experience in digital product design (UX and Product Management). He has worked for or with Marriott.com, Chrysler International, Ford, Calvin Klein, Trex, Forrester Research, Carfax, Euro RSCG, SapientNitro, and many other firms. He is an eager advocate for user research for delivering maximum value to users, and would be happy to chat with you about typography anytime.
Senior Director, Global Head of Solutions, Engineering & Architecture
Henry Martinez
Henry Martinez has a broad spectrum of experience in the application of Information Technology (IT) in areas including: data science/analytics, consumer electronics, the utility industry, aerospace, and industrial automation. He has managed global, virtual R&D labs, launched high-technology start-ups, and established domestic and international manufacturing operations, as well as negotiated and implemented technology alliances/transfers. Additionally, he is a member of the IEEE, has authored several technical publications and holds two U.S. patents.
Senior Director, Global Head of Automation
Chirag Chandani
Chirag Chandani boasts over two decades of experience in the IT industry and consultative services. Throughout his career, he has successfully managed work portfolios and teams in diverse sectors, including software and platforms in industries such as retail, transportation, travel, fashion, insurance, VOD, education, and banking. His expertise lies in conceptualizing, designing, developing, and implementing enterprise-wide business solutions that enhance the operational efficiency of organizations and project teams.
Senior Manager, Product Management
Kathryn Rossaen
Kathryn Rosaaen brings over 15 years as a product leader focused in Media. Kathryn has inspired and led cross-functional global teams to build more than 20 successful consumer-facing digital media products, which are used by nearly 50 million people every day. Kathryn has worked on a wide range of products, including video, content management systems, search, editorial templates, internal tools, and beyond.
UX Designer
Ericka Sanchun
As an experienced UX designer who places an emphasis on human-centered design, Ericka Sanchun has a passion for creating meaningful and impactful user experiences. Her expertise lies in crafting products that are not only visually appealing but also highly functional and accessible to a wide range of users. Ericka has experience in visual design, Design Systems, interaction design, and usability testing.
