Insights

Insights and thought leadership on product strategy, product design, and product development in the form of blog posts, podcasts, and articles for outside publications.

Customer Experience Lifecycle
August 3,2021

Customer Experience Lifecycle

The customer experience lifecycle model lays out the stages that customers go through as they move through the sales funnel. While similar to the customer journey map, the CX lifecycle model is a high-level tool for understanding broad customer segments—not the individual journeys within those segments. Essentially, the CX lifecycle represents the big picture—an outline […]

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