Insights and thought leadership on product strategy, product design, and product development in the form of blog posts, podcasts, and articles for outside publications.

May 18,2022

How to Market Your MVP

In 2012, the Dollar Shave Club launched with a YouTube video where founder Michael Dubin looked into the camera and said: “For $1 a month, we send high-quality razors right to your door.” The video went viral, and the brand gained over 12,000 customers within 72 hours, making Dollar Shave Club’s approach the lodestone of […]

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