Innovation and Technology with Shubber Ali

On this week’s episode of “The Innovation Engine” podcast, we take a look at the connection between technology and innovation. We’re in a day and age where technology is a huge enabler of innovation. Gartner’s “Nexus of Forces” – social, mobile, cloud, and big data – are revolutionizing companies and industries of all shapes and sizes.

Joining us this week to discuss the “Nexus of Forces” and much more is Shubber Ali, Vice President of Strategic Innovation at SalesForce, an innovation juggernaut in its own right. SalesForce’s market cap has grown to more than $30 billion just 15 years after being founded by Marc Benioff, and the company has the unique distinction of being named the World’s Most Innovative Company by Forbes for the last 3 years.

Shubber and I discuss some of the challenges he helps some of the world’s largest companies face by leveraging mobility, collaboration, speed, simplicity and customer experience. We also talk about some of the unseen opportunities available for companies that can figure out how to harness technology and apply it effectively to their industries.

Here are some more of the highlights from our conversation on innovation opportunities afforded by the technological “Nexus of Forces” Gartner describes:

  • The advent of the “Everything as a Service” model, which has seen companies like Airbnb and Uber creating huge amounts of value in industries like hospitality and transportation
  • Why the social dynamic of the Nexus of Forces is more about collaboration and communication than it is about social networks
  • How the modern corporation has introduced hierarchies that lead to a disconnect between companies and their customers
  • Why the role of the Chief Innovation Officer is not to “be the next Steve Jobs,” but rather to facilitate an environment that allows for rapid, measurable innovation
  • The kinds of things to look for in companies if you are looking to bolster your innovation capacity via acquisition, as SalesForce did with Radian6 and Buddy Media.

Interested in hearing more? Tune in to the full episode of “The Innovation Engine” podcast using the Stitcher Radio widget below:

You can also download and subscribe to The Innovation Engine on iTunes or tune in via the podcast’s home on Stitcher Radio to listen online, via Android or iOS, or on any device supporting a mobile browser.

Will Sherlin

Will Sherlin

Senior Manager of Digital Marketing

Will Sherlin is the Senior Manager of Digital Marketing at 3Pillar Global. He oversees the 3Pillar website and other web properties, hosts 3Pillar’s ‘Innovation Engine’ podcast, and manages 3Pillar’s social media accounts. Prior to its acquisition by 3Pillar, Will was an Account Manager at PointAbout, a DC-based mobile app boutique that specialized in developing iPhone and iPad apps. He holds a BA in Journalism and Mass Communication from the University of North Carolina.

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