Crafting Your Innovation Strategy, with Dr. Max McKeown
On this week's episode of The Innovation Engine podcast, we talk with Dr. Max McKeown about how to craft your company's innovation strategy.
Among the topics we discuss are why strategy and planning are decidedly not the same thing, how the future impacts strategy and vice versa, and why you have to be comfortable incorporating change into your innovation strategy.
Dr. Max McKeown is the award-winning author of The Strategy Book and The Innovation Book. In addition to his writing, Dr. McKeown works with some of the world's most successful global brands to help leaders across sectors develop innovative, cultures, products, and services.
Here are some of the highlights from this week's episode of The Innovation Engine:
- Dr. McKeown defines what he means by "strategy" and gives his 4 key questions to help anyone get a handle on their overarching strategy
- We discuss different companies that have found strategic success by creating new markets, and how to go about creating an entirely new market for a product
- Dr. McKeown shares his tips and guidelines for managing the strategic process
- Dr. McKeown recommends one book that greatly influenced his own writing - Strategy: A History by Sir Lawrence Freedman
Listen to the Episode
Interested in hearing more? Tune in to the full episode of the podcast via the Stitcher Radio embed below.
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