All Posts by Jessica Hall

Jessica Hall

Jessica Hall

VP, Product Strategy & Design

Jessica Hall is the VP of Product Strategy and Design at 3Pillar Global. Her teams help startup, midsize and enterprise clients invest in products that customers want and drive business forward. Jessica has done everything from user experience design, strategy, product management, video production, to multi-channel marketing. Previously, she built the UX team at CEB and led the creation of the Newseum’s interactive exhibits and websites. Her work has been recognized by the Web Marketing Association, American Association of Museums, The Webby Awards, Time, Graphic Design USA, Forbes, and The Washington Post. She holds a Masters in Design and Digital Media from the University of Edinburgh and a BA in Journalism from American University.

What Does the Ideal UX Team Look Like?

Last week, the head of product for a small company asked me what the right size, skills, and make-up was for his UX team. Across the industry we’ve seen a trend toward smaller ratios of UX designers to engineers. My team serves about 30 clients with User Experience, and we typically run at ratios of… Read more »

Are You Doing Stuff or Creating Value?

You can put a bunch of stickies on the wall, create tons of JIRA tickets, and commit lots of code, but are you creating value? Is the work your product development team has done helping solve a problem for your customers or helping to acquire new customers for your business? Product leaders often come to… Read more »

Why Choose Product Management in Product Development Services?

An engineering candidate asked me why a product development services company like us has product managers. I loved the candor and directness of the question. Here is an expanded version of my answer. Why Product Management? Increased Return on Investments Without Product Managers the product becomes bloated with features no one uses. Closely monitoring and… Read more »

How to Design a Successful Workshop

Workshops are a great way to get your team aligned and moving quickly. I design workshops to meet my client where they are and get them to their destination. I never want to be part of a workshop that doesn’t help teams achieve results. At the same time, a workshop needs to be something repeatable,… Read more »

Determining the First Release

The first thing you release needs to put the solution to your customer’s most important problem in their hands. Deciding what the most important problem is and what the smallest solution to that problem is should be the main focus of any first release. Less is More You don’t need to release as much as you may believe…. Read more »

Getting the Most Out of Prototyping

Prototyping is a great way to test ideas and assumptions, but you have to be smart about what to prototype and how much time and effort you want to put into it. Resources can be tight so you want to use them effectively. Prototyping can speed time to market by reducing re-work, but it can… Read more »

‘Prototyping for Business Outcomes’ Recap from ModevUX

Last week, Erik Isaksen and I had the opportunity to present a workshop at ModevUX on “Prototyping for Business Outcomes.” ModevUX is an international mobile and user experience conference that Pete Erickson and his Modev team put on once a year. We had the good fortune of being among presenters from companies like Microsoft, Capital One,… Read more »