3Pillar in CIO Mag Article on Carfax’s App Development

Carfax CIO Phil Matthews was recently the subject of a CIO Magazine article on the importance of creating a reliable strategy for maintaining a company’s numerous mobile applications. The article, titled “Taming Mobile Chaos” in the print version and “Don’t Let Mobile Development Ruin Your Life” on the web, points out that in today’s mobile age, companies must be able to create and maintain numerous mobile apps that are capable of running on many different operating systems.

Journalist Mary K. Pratt looks at Carfax’s early decision-making in creating their first mobile apps. She explains the process behind Carfax’s decision to create native applications built for specific devices – Carfax now offers three mobile applications on both Android and iOS: two for consumers and one for dealerships – or to create websites optimized for mobile applications.

In the article, we at 3Pillar get a mention for helping Carfax determine new features, evaluate new technologies, and implement new app features, the most recent of which is the addition of scanning technology to Carfax’s mobile application. This allows users to scan long vehicle identification numbers rather than typing them in manually.

Also mentioned in the article is Carfax’s mentality shift in maintaining its long line of mobile applications. Due to the fast growing mobile space, they are now creating policies for retiring apps, with the decision on when to stop supporting Apples’s iOS 6 high on the list.

CIO Magazine is a well-established institution, providing IT leaders with news and insights surrounding the IT ecosystem. They aim to provide technology and business leaders with relevant insight and analysis on all of the trends and breaking news in the rapidly changing technology space.

If you’re interested in reading the full article, you can do so by signing up for a free Insider account at CIO.com.

Will Sherlin

Will Sherlin

Senior Manager of Digital Marketing

Will Sherlin is the Senior Manager of Digital Marketing at 3Pillar Global. He oversees the 3Pillar website and other web properties, hosts 3Pillar’s ‘Innovation Engine’ podcast, and manages 3Pillar’s social media accounts. Prior to its acquisition by 3Pillar, Will was an Account Manager at PointAbout, a DC-based mobile app boutique that specialized in developing iPhone and iPad apps. He holds a BA in Journalism and Mass Communication from the University of North Carolina.

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