October 9, 2014
3Pillar CEO David DeWolf on Augmented Reality in Inc. Magazine
Is augmented reality finally coming of age and transitioning to the mainstream? That's the crux of an Inc. Magazine article by Eric Holtzclaw that mentions 3Pillar CEO David DeWolf.
Augmented reality is a technology that provides users with a visual, graphical overlay on top of real-world objects on smartphones, tablets, and wearables like Google Glass. Research agency Juniper is forecasting revenues from mobile augmented reality services and applications will rise to $1.2 billion by 2015, a steep hike from the $180 million recorded in 2013.
Here are a few notable examples of augmented reality applications that companies have deployed to engage consumers in inventive new ways. Earlier this year, McDonald’s kicked off its 2014 FIFA World Cup campaign with a unique re-design of its French Fries packaging using augmented reality technology.
The 2014 IKEA Catalogue is another success story that shows how augmented reality can be used to elevate the customer experience.
These examples and many more that are happening all over the world show the growing potential of augmented reality.
Eric Holtzclaw is the founder and Chief Strategy Officer at Laddering Works, author of "Laddering: Unlocking the Potential of Consumer Behavior," and host of a weekly radio show, The 'Better You' Project, where he covers individual business journeys and successes.
In this article, he writes about three ways in which augmented reality will specifically change customer experiences in the near future. Read the full article to discover what these three innovative ways are and to see how other brands are using augmented reality to strengthen their connection with consumers.