Transforming Fortune into an Omnichannel Digital Media Powerhouse

As a global business media organization that drives the conversation about business, Fortune enjoys a strong pedigree as a top-tier publisher that is renowned for in-depth features and lists, including the Fortune 500, the premier ranking of companies by revenue. In 2019, the company reached a pivotal moment—with an urgent mandate to diversify its revenue streams.

With our Product Mindset and successful track record minimizing time to value, 3Pillar Global was the ideal strategic partner to help Fortune evolve from a magazine with a website to a leading omnichannel content delivery company.

Challenge

Grow and Monetize Audiences on New Digital Media Platforms

Fortune had survived the digital disruption of print publishing and was keeping up based on high-quality articles, audience loyalty, and brand recognition. Internally, they had undergone a cultural shift and now identified as a digital media company. But to fully transform and diversify revenue streams, Fortune urgently needed to build new omnichannel digital media platforms that they could monetize.

Facing a heavy lift and an aggressive six-month timeline, Fortune chose 3Pillar Global to rapidly ramp up a development team and close their product gap.

Solution

Building Essential Products Behind The Paywall: Moving To A Premium Model

Before differentiating their content portfolio, Fortune needed to build delivery mechanisms across channels, united by a cohesively branded and seamlessly curated user journey. It was critical to maintain brand standards while delivering content in novel formats that would attract new subscribers.

3Pillar set out to develop an omnichannel digital media ecosystem — customizing and scaling the API to expand their client base and create new revenue streams. Within six months, we developed the building blocks to deliver rich multimedia experiences and monetization capabilities, including:

• The Fortune On-Demand video hub, including a custom CMS for delivering video assets behind the paywall
• Native iOS and Android mobile apps with a custom content API to deliver all magazine content and digital content, including newsletters and video

Outcome

Expanding from Print To Possibilities: Fortune’s Future as a Digital Media Leader

Fortune is now operating a robust digital ecosystem with a consistent look and feel. Engagement is up, and the highly used products have positioned Fortune for continued expansion and growth, inspiring the launch of yet another new revenue stream with Fortune Connect, a digital media platform for premium virtual events and master classes.

Get in Touch

Digital transformation is never done. See how our high-performing teams can partner with you to develop new products and continuously innovate to deliver great customer experiences.