Big or small, the need to generate new ideas is stronger than it has ever been for modern businesses. Gone are the days where innovation was the domain of just the Xerox PARCs or Skunk Works of the world. All innovation starts with an idea, which is why we focus on idea generation on the 4th installment of “The Innovation Engine” podcast.
Keith Harmeyer, co-author of the book SmartStorming: The Game-Changing Process for Generating Bigger, Better Ideas, joins us to discuss how to successfully generate big ideas through group brainstorming. Keith, along with his partner Mitchell Rigie, runs a consulting firm called SmartStorming that provides leadership and innovation training to clients like Google, UnderArmour, NBC Universal, Diageo, and MIT’s Sloan School of Management.
Among the questions we cover: What are the different approaches to coming up with big ideas? How do you select the right ideas to act on? How can you “measure” the different ideas that are suggested?
Here are some of the key highlights from my podcast discussion with Keith Harmeyer:
Without further ado, get your popcorn ready and tune in to epidose 4 of “The Innovation Engine,” your one-stop destination for anything and everything innovation related.