On this episode of The Innovation Engine, we’ll be looking at the connection between story and innovation. Among the topics we’ll cover are why story can be a powerful tool to get teams in the right state for creating the new and novel, how you can learn to tell stories (whether you think you’re good at it or not), and how to make sure your stories actually get heard in a world that’s increasingly noisy.
Here with us again to talk about all that and more, including his new book, Storytelling for the Revolution, is Mitch Ditkoff. Mitch often speaks, conducts workshops, and provides private consulting, all in the name of empowering people to become more innovative. He is the co-founder of Idea Champions, a consulting and training company that helps organizations increase their core competency of innovation, and works with clients including AT&T, NBC Universal, Goodyear, PricewaterhouseCoopers, among others.
His blog, The Heart of Innovation, was named the #1 innovation blog in the world in 2010 and 2011, and he is a regular contributor to the Huffington Post. Mitch has also been an adjunct faculty member for a variety of esteemed leadership development programs, including GE’s Crontonville Management Development Center, Duke Corporate Education, and University of New Mexico’s Anderson School of Management.
Interested in hearing more? Tune in to the full episode below.
What’s the relationship between storytelling and innovation?