The Art of the Pivot, with Laura Roeder

Laura Roeder joins us on this episode of The Innovation Engine to talk about “the art of the pivot.” We look at some of the pivots Laura has made over the course of her career to go from Junior Designer out of college to CEO of Edgar.

Edgar’s SaaS social media product, available at MeetEdgar.com, allows users to get more mileage out of their social media posts. We also look at the types of questions the leader of a business like Edgar is considering when looking to make a big change in pricing, as recently happened with MeetEdgar.com. On a more micro level, Laura talks about how frequently changes are being made to the end product at MeetEdgar and how involved she is – or isn’t – in those decisions.

Listen to the Episode

Interested in hearing more? Tune in to the full episode of The Innovation Engine via the SoundCloud embed below.

About Laura Roeder

Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she’s been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media. Laura was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White House about the value of entrepreneurship. Laura has spoken at numerous influential industry conferences including, BlogWorld, The South by Southwest Interactive Conference, Real Estate Connect, The Social Communications Summit and Blogher, discussing online marketing, social media, and personal branding. Laura has been seen on Fox News, Forbes.com, CNET, the Los Angeles Times, Fast Company, Mashable, Yahoo Finance and many more influential publications and media channels.

About The Innovation Engine

Since 2014, 3Pillar has published The Innovation Engine, a podcast that sees a wide range of innovation experts come on to discuss topics that include technology, leadership, and company culture. You can download and subscribe to The Innovation Engine on iTunes. You can also tune in via the podcast’s home on Stitcher Radio or SoundCloud to listen online, via Android or iOS, or on any device supporting a mobile browser. You can download The Innovation Engine‘s dedicated iOS app from the iTunes App Store, and you can subscribe to receive new episodes in your inbox each time one is published.

Show Notes

Will Sherlin

Will Sherlin

Senior Manager of Digital Marketing

Will Sherlin is the Senior Manager of Digital Marketing at 3Pillar Global. He oversees the 3Pillar website and other web properties, hosts 3Pillar’s ‘Innovation Engine’ podcast, and manages 3Pillar’s social media accounts. Prior to its acquisition by 3Pillar, Will was an Account Manager at PointAbout, a DC-based mobile app boutique that specialized in developing iPhone and iPad apps. He holds a BA in Journalism and Mass Communication from the University of North Carolina.

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