On-Demand Webinar: How Digital Products Drive Great CX

Traditional product development strategies are broken.

Instead of prioritizing the customer experience (CX) & maximizing value, most product development teams create laundry lists of “nice to have” features, some of which the customer will never use. This slows the process, seriously harming your CX.

Fortunately, there’s a better way. By focusing on immediate customer needs, shipping features that meet those needs quickly, and iterating and growing over time, your product can start delivering value for customers faster. We call this approach “minimize time to value,” and it enhances both your CX and the bottom line.

In this webinar, you will learn:

• How customer research informs an understanding of the customer journey, where the opportunities are, and what product to build
• Why a focus on minimizing time to value is important
• Why it’s important to continually evaluate and optimize your CX
• Is a digital product always the right answer to CX challenges?

Presented by:

Lindsay Kloepping Senior Director, Head of Product Management 3Pillar Global

Lindsay leads 3Pillar’s Product Management Team, with more than a decade and half of experience in product development. Lindsay is adept at ensuring that our clients see the value in their products in the shortest time possible and laser focused on solving for their customers’ needs. Prior to joining 3Pillar in 2013, Lindsay practiced her craft across a wide range of industries including MarTech and Education.

Scott Varho SVP, Product Development 3Pillar Global

Scott Varho is the SVP of Product Development at 3Pillar. His passion lies in building cultures that sustain high performing teams optimized for return on investment for clients through a product mindset, craftsmanship, collaboration and technology. Scott has spent close to 20 years working in or leading fast-paced delivery teams accountable for building products that support core business objectives.