Applied Innovation: How to Test the Commercial Viability of an Idea

Testing the commercial viability of your idea is critical to success, but where do you start? Watch this on-demand webinar to find out how to filter through all the possibilities of what your product team could be building to identify those ideas that will make the most impact with your customers and drive the greatest value for your organization.

Watch the on-demand video to learn:

• Lean approaches to testing commercial viability, including why prototyping is a better approach for businesses than building an MVP 9 times out of 10
• Why testing an idea before launching it is the best money you will ever spend on product
• Common challenges with internal stakeholders and how to overcome them
• The testing tool stack our teams use and recommend to enable rapid innovation and go from idea to in-market product or feature

Get access to this on-demand webinar