Narrative Generation, with Toby Trevarthen

On this episode of The Innovation Engine, we look at the importance of narrative in helping companies and organizations crystallize their message and their identity.

Among the topics we discuss are why narrative will only continue to become a more valuable commodity in the world of social media and 24/7 news cycles, why it’s imperative to understand the importance between narrative and story, and what some of the component parts of a Narrative Design Session Series should be.

Toby Trevarthen, co-author of Narrative Generation and Chief Narrative Officer at Sparkpr, joins us to talk about those topics and more. Along with Ann Badillo and Tim Donovan, Toby wrote the recently-released book Narrative Generation: Why narrative will become your most valuable asset in the next 5 years. Toby is a visionary executive with a track record for innovating new concepts into living outcomes. His ideology is shaped by a “probable, plausible and possible” lens, and his core career skill delivers monetization in a cross-channel, cross-device world.

Listen to the Episode

Interested in hearing more? Tune in to the full episode of The Innovation Engine below.

Show Notes

• Buy Narrative Generation on Amazon.com
• Visit the Narrative Generation website at https://www.narrativegeneration.com
• Read about the creative process behind the book at https://www.narrativeproject.net
• Follow Toby Trevarthen on Twitter: https://www.twitter.com/tobinw
• Follow Narrative Generation on Twitter: https://www.twitter.com/narrativegen

About The Innovation Engine

Since 2014, 3Pillar has published The Innovation Engine, a podcast that sees a wide range of innovation experts come on to discuss topics that include technology, leadership, and company culture. You can download and subscribe to The Innovation Engine on Apple Podcasts. You can also tune in via the podcast’s home on Spotify to listen online, via Android or iOS, or on any device supporting a mobile browser.