Narrative Generation, with Toby Trevarthen

On this episode of The Innovation Engine, we look at the importance of narrative in helping companies and organizations crystalize their message and their identity.

Among the topics we discuss are why narrative will only continue to become a more valuable commodity in the world of social media and 24/7 news cycles, why it’s imperative to understand the importance between narrative and story, and what some of the component parts of a Narrative Design Session Series should be.

Toby Trevarthen, co-author of Narrative Generation and Chief Narrative Officer at Sparkpr, joins us to talk about those topics and more. Along with Ann Badillo and Tim Donovan, Toby wrote the recently-released book Narrative Generation: Why narrative will become your most valuable asset in the next 5 years. Toby is a visionary executive with a track record for innovating new concepts into living outcomes. His ideology is shaped by a “probable, plausible and possible” lens, and his core career skill delivers monetization in a cross-channel, cross-device world.

Listen to the Episode

Interested in hearing more? Tune in to the full episode of The Innovation Engine via the SoundCloud embed below.

Show Notes

About The Innovation Engine

Since 2014, 3Pillar has published The Innovation Engine, a podcast that sees a wide range of innovation experts come on to discuss topics that include technology, leadership, and company culture. You can download and subscribe to The Innovation Engine on iTunes. You can also tune in via the podcast’s home on Stitcher Radio or SoundCloud to listen online, via Android or iOS, or on any device supporting a mobile browser. You can download The Innovation Engine‘s dedicated iOS app from the iTunes App Store, and you can subscribe to receive new episodes in your inbox each time one is published.

Will Sherlin

Will Sherlin

Senior Manager of Digital Marketing

Will Sherlin is the Senior Manager of Digital Marketing at 3Pillar Global. He oversees the 3Pillar website and other web properties, hosts 3Pillar’s ‘Innovation Engine’ podcast, and manages 3Pillar’s social media accounts. Prior to its acquisition by 3Pillar, Will was an Account Manager at PointAbout, a DC-based mobile app boutique that specialized in developing iPhone and iPad apps. He holds a BA in Journalism and Mass Communication from the University of North Carolina.

Leave a Reply

Related Posts

4 Reasons Everyone is Wrong About Blockchain: Your Guide to ... You know a technology has officially jumped the shark when iced tea companies decide they want in on the action. In case you missed that one, Long Isl...
3Pillar Recognized as a Leading Experience Designer by Forre... Fairfax-based product development company named to its second Forrester report in 2018 FAIRFAX, VA (June 18) - Today, 3Pillar Global, a global cust...
3 Cloud Optimization Projects That Will Pay for Themselves i... AWS introduced 1,430 new features and tools in 2017, including 497 in the 4th quarter alone. This means that it can be a challenge for even the mos...
The Connection Between Innovation & Story On this episode of The Innovation Engine, we'll be looking at the connection between story and innovation. Among the topics we'll cover are why story ...
Go Native (App) or Go Home, and Other Key Takeaways from App... I just returned from my first WWDC. I feel like I learned more in a week at Apple’s annual developer’s conference than I have in years of actually dev...