Managing Innovation, with Greg Satell

On this week’s episode of “The Innovation Engine” podcast we take a look at some of the keys to managing innovation. We talk about what what network science tells us about corporate hierarchies in today’s connected world, what the phrase “given enough eyeballs, all bugs are shallow” means, and how to know what kind of innovation your company is best equipped to pursue.

Greg Satell joins us this week to discuss those topics and more. Greg is a prolific writer whose work is published frequently on,, and in publications like the Harvard Business Review. He also blogs on issues at the crossroads of media, marketing, and technology at Greg’s background includes 15 years living and working in Eastern Europe, where he helped build some of the premier publishing brands in the region.

Episode Highlights

Here are some of the highlights of this week’s episode of the podcast:

  • We talk about Greg’s three pillars of innovation – competency, strategy, and management – and the importance of each
  • Greg shares some insight into how and why he created his “innovation matrix” to help companies determine which category or mix of innovation they should pursue
  • We talk about what Greg refers to as The Tony Soprano Problem – how to work collaboratively yet still motivate the people around you to follow your vision and, ostensibly, do what you want them to do


Interested in hearing more? Tune in to the full episode of “The Innovation Engine” podcast via the Stitcher Radio embed below.

You can also download and subscribe to The Innovation Engine on iTunes or tune in via the podcast’s home on Stitcher Radio to listen online, via Android or iOS, or on any device supporting a mobile browser.

If you’d like to learn more about Greg Satell, you can follow him on Twitter at @digitaltonto. You can also visit his website at or by following the links below:

Will Sherlin

Will Sherlin

Senior Manager of Digital Marketing

Will Sherlin is the Senior Manager of Digital Marketing at 3Pillar Global. He oversees the 3Pillar website and other web properties, hosts 3Pillar’s ‘Innovation Engine’ podcast, and manages 3Pillar’s social media accounts. Prior to its acquisition by 3Pillar, Will was an Account Manager at PointAbout, a DC-based mobile app boutique that specialized in developing iPhone and iPad apps. He holds a BA in Journalism and Mass Communication from the University of North Carolina.

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