October 11, 2014

Jessica Hall and Kenal Shah Speak at ProductCamp DC

Jessica Hall and Kenal Shah gave a presentation titled “Using Prototypes to Validate Product Strategy” at ProductCamp DC, a premier product-focused event held in Washington, DC on October 11th. ProductCamp DC was a participant-driven event intended for anyone looking to conceptualize, design, build, promote, and sell software products. Jessica Hall & Kenal Shah   Jessica Hall is the Director of 3Pillar’s Innovate Practice and Kenal Shah is a Sr. Product Manager. In their presentation, Jessica and Kenal cover some of the benefits of prototyping and testing before before launching full-scale development efforts. Oftentimes, many business challenges can be resolved by creating working prototypes that communicate – or disqualify – ideas effectively. They talk about appropriate levels of fidelity, functionality, and content for prototypes based on lessons learned since 3Pillar launched its Innovate practice earlier this year. Want to know what these benefits are and how prototyping software products can be a quick, cost-effective way of getting ideas to market quickly and building great revenue-generating products? You can watch a full video of their presentation below: