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Friction Theory - with David Schonthal - The Innovation Engine Episode 207
October 17,2023

Fuel vs. Friction: Navigating the Competing Forces of Change and Innovation

On this episode of The Innovation Engine Podcast, we dive deep into the realm of innovation, change, and the human resistance to new ideas with David Schonthal, an award-winning professor at the Kellogg School of Management. David is the co-originator of the revolutionary “friction theory,” which sheds light on why promising innovations often stumble before […]

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