The Four Lenses of Innovation – Part 2, with Rowan Gibson

On this week’s installment of “The Innovation Engine” podcast, we pick up where we left off last week’s episode looking at the four lenses of innovation with Rowan Gibson. We talk about how companies like Dell and Rolls Royce found success as a result of challenging orthodoxies, how the concept of “seeing the future in the present” can be used to drive innovation, and the 3 Rs of innovation that any company must manage well in order to innovate successfully.

Rowan Gibson is a world-renowned innovation expert who has served as a keynote speaker on the subject of innovation in 60 countries around the world. He is an internationally bestselling author whose just published book is titled The Four Lenses of Innovation: A Power Tool for Creative Thinking. Rowan has previously written two major books on corporate innovation and business strategy: Innovation to the Core and Rethinking the Future, both of which are published today in over 20 languages. He is also the co-founder of Innovation, the most popular innovation-themed website in the world, built on an international group of over 22,000 members from 175 countries.

Highlights from this podcast episode with Rowan Gibson include:

  • The importance of being able to recognize change that is afoot or on the near horizon in order to ride the tidal wave of change rather than get buried by it
  • Technologies that he is bullish on, and why the future is – as Mary Meeker puts it – all about wearables, drivables, flyables, and scannables
  • Rowan talks about the “Global Leader of Innovation” award he recently won alongside Dean Kamen and Google’s Ray Kurzweil, and why the future of innovation is about big ideas like life extension


Interested in hearing more? Tune in to the full episode of “The Innovation Engine” podcast via the SoundCloud embed below.



You can also download and subscribe to The Innovation Engine on iTunes or tune in via the podcast’s home on Stitcher Radio to listen online, via Android or iOS, or on any device supporting a mobile browser.

Will Sherlin

Will Sherlin

Senior Manager of Digital Marketing

Will Sherlin is the Senior Manager of Digital Marketing at 3Pillar Global. He oversees the 3Pillar website and other web properties, hosts 3Pillar’s ‘Innovation Engine’ podcast, and manages 3Pillar’s social media accounts. Prior to its acquisition by 3Pillar, Will was an Account Manager at PointAbout, a DC-based mobile app boutique that specialized in developing iPhone and iPad apps. He holds a BA in Journalism and Mass Communication from the University of North Carolina.

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