Our guest for this week's episode of "The Innovation Engine" is Jessica Hall, Director of the Innovate Practice here at 3Pillar. On this edition of the podcast, we discuss the workshop on content monetization that Jessica will be conducting at the NAB Show in Las Vegas next week, why prototyping before building can save companies boatloads of time, energy, and money, and much more.

At 3Pillar, Jessica focuses on helping clients shape ideas and bring new products to market. Prior to joining 3Pillar, she was instrumental in building the UX team at CEB (formerly the Corporate Executive Board) and led the creation of the Newseum’s interactive exhibits and websites. Her work has been recognized by the Web Marketing Association, American Association of Museums, The Webby Awards, Time, Graphic Design USA, Forbes and The Washington Post.

Here are some of the highlights of our discussion:

• What attendees to Jessica's workshop at the NAB Show on “Monetizing Content in the New Digital World” can expect.
• "Advertising is still paying the bills, but not the way it used to," says Jessica. Is monetizing content a technology challenge, a content challenge, or a question of customer experience?
• She dismisses the notion that all content would eventually be free for consumers and believes people are willing to pay something for good quality content in spite of conflicting opinions.
• In the course of the podcast discussion, Jessica defines prototyping, lays out 'Rules of Prototyping Engagements,' and explains why it can be a good way for companies to test out new product idea befores fully committing to it.

Interested in hearing more? Then by all means, hit the play button on the Stitcher Radio widget below to listen to the full episode #9 with Jessica Hall!

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