March 28, 2014

Business Model Innovation, with Mike Maddock

Free the Idea Monkey Book JacketMike Maddock joins us for the 8th installment of “The Innovation Engine” podcast to talk about business model innovation, something he knows a thing or 2 about as Founder and CEO of Maddock Douglas. Maddock Douglas is a Chicago-based Innovation Agency that has helped more than 25% of the Fortune 100 invent, brand, and launch new products, services, and business models, leading to billions of dollars in revenue.

Mike is the author of, most recently, Free the Idea MonkeyHow the Most Successful People Make Big Ideas Happen. He is a regular columnist on, where his articles on innovation, business, and leadership routinely rack up thousands of hits.

One stat that Mike mentions early in the podcast that speaks to the importance of companies applying innovative ideas to evolve or expand their existing business model is this: almost 50% – 47.6% to be exact – of the companies that were on the Fortune 500 in 1999 were no longer on it in 2009. Two hundred and thirty eight of those companies had been replaced only ten years later.
Among the topics we cover on this episode of “The Innovation Engine” podcast are:

  • The importance of seeking outside advice to solve big problems, or why one of Mike’s favorite sayings is, “You can’t read the label when you’re inside the jar.”
  • What questions business leaders need to be asking themselves if they want to start evolving their company’s business model
  • Examples of companies that have successfully undergone business model innovations to avoid “getting Napstered,” as Mike puts it
  • Mike’s hope that his alma mater, Iowa State, would prevail over my North Carolina Tar Heels in a closely contested NCAA tournament game by virtue of a game-winning drive from DeAndre Kane with 2 seconds left to play. The final result? A game-winning drive from DeAndre Kane with 1.8 seconds left was the difference in the game. Not too shabby, Mike!

Sound like something that might be up your alley? Strap on those headphones on and tune in to episode #8 of “The Innovation Engine” podcast below.

If you’re interested in finding out more about Mike Maddock, you can follow him on Twitter at @theideamonkey, his company is @MaddockDouglas, and you can read the first chapter of his book for free on the Free the Idea Monkey website.

About The Innovation Engine

Since 2014, 3Pillar has published The Innovation Engine, a podcast that sees a wide range of innovation experts come on to discuss topics that include technology, leadership, and company culture. You can download and subscribe to The Innovation Engine on Apple Podcasts. You can also tune in via the podcast’s home on Spotify to listen online, via Android or iOS, or on any device supporting a mobile browser.