We discuss customer development in existing markets versus new markets, how those journeys are different, the potential dangers of data in consumer insight, and some fun stories from Silicon Valley along the way.
Joining us is the Father of Modern Entrepreneurship, Steve Blank, who is credited with launching the Lean Startup movement. Most of you listening are probably already familiar with Steve’s work, and as you might expect, he has some fantastic insights to share. Steve also shares his thoughts on why capitalism is a bad tool to use to address problems related to social justice (or social anything) and what the greater tech and startup communities can do to address the root of racial and social injustice.
Steve talks about “getting out of the building” in entrepreneurial success. Where did this idea for customer discovery come from?
Customer data… with no insight?
LISTEN TO THE EPISODE
Since 2014, 3Pillar has published The Innovation Engine, a podcast that sees a wide range of innovation experts come on to discuss topics that include technology, leadership, and company culture. You can download and subscribe to The Innovation Engine on Apple Podcasts. You can also tune in via the podcast’s home on Stitcher Radio, and SoundCloud to listen online, via Android or iOS, or on any device supporting a mobile browser. You can download The Innovation Engine‘s dedicated iOS app from the Apple Podcasts App store, and you can subscribe to receive new episodes in your inbox each time one is published.