DBS Bank pulled off a staggering transformation in the 2010s. They went from having a reputation of being notoriously slow and sleepy to becoming one of the most innovative and highly respected banks in the world. How did they do it? That’s the journey former Chief Transformation Officer Paul Cobban shares in this on-demand webinar hosted by 3Pillar’s Chief Evangelist, Scott Varho.

What You’ll Learn

Watch the on-demand video to learn:

• The importance of painting a compelling vision of the future. To get buy-in from employees, DBS looked for ways to crystalize their vision. One way they did this was publishing “future newspapers” with headlines they wanted to read about themselves in 3-5 years.
• Why successful transformations require a focus on shared outcomes. Transformations can be messy and are notoriously difficult. It was only when DBS’ teams began focusing on shared outcomes that would make banking joyful for customers that their transformation truly began to flourish.
• How seemingly simple behavioral changes can have a massive impact. Two acronyms made a major impact on DBS’ culture: BEAN, which stands for Behavior Enablers, Artifacts, and Nudges; and MOJO, which stands for Meeting Owner, Joyful Observer. Paul and his team borrowed from behavior change literature to design and mold their culture in a way that was highly impactful.

About Paul Cobban

Paul Cobban was the Chief Transformation Officer at DBS Bank from 2009-2022 and Chief Data Officer from 2016-2022. During his tenure, DBS was widely lauded for their transformation turnaround and revenue growth driven by digital platforms. He’s also the co-author of Eat, Sleep, Innovate, a book that shares lessons about how seemingly ordinary companies can do extraordinary things when equipped with the right tools, mindset, and habits.

About Scott Varho

Scott Varho is 3Pillar’s Chief Evangelist and the host of our Innovation Engine podcast. He has more than 2 decades of experience leading high-performing technology teams in their pursuit of craft and delivering impactful solutions.

* Source: Top 20 Transformations of the Last Decade, Harvard Business Review, August 29, 2019