DIGITAL PRODUCT DEVELOPMENT SOLUTIONS FOR MEDIA LEADERS

3Pillar Global brings critical industry insights and pivots product strategies toward success. Provide breakthrough user experiences that compel subscription and drive revenue.

Create new revenue streams with tiered subscriptions and powerful data productization.

TRANSITION FROM AD DEPENDENCY

DON’T DISRUPT YOUR UX. ENHANCE IT.

Stop competing with your advertisers for eyeballs. ROI from traditional print and digital advertising is down, and the fragmented display can devalue your content. Implementing seamless omnichannel delivery, 3Pillar will build up your paywall, compelling users to cross it with strategic subscription and membership models.

MOBILE MEDIA

DIVERSIFY YOUR REVENUE WITH NEW DIGITAL PRODUCTS.

In an age of rapidly proliferating platforms, people consume media on a wide range of devices. An industry-leading mobile app is only the beginning. With custom-engineered 3Pillar digital solutions, you’ll reach your audience anytime, anywhere.

KEEP AUDIENCES ENGAGED

GIVE USERS AND STAKEHOLDERS WHAT THEY WANT LIKE NEVER BEFORE.

If content is king, then data is emperor. With deep expertise in data engineering, 3Pillar will empower you to:

  • TIER IT UP
    Target content to user categories and entice them into unlocking premium experiences.
  • MEASURE UP
    Track consumption and optimize the product strategy.
  • PARTNER UP
    Segment your audience and product portfolio for targeted partnership opportunities.
  • BINGE ON
    Automate related content personalized to each user.

Media Experts

Heather Allerdice-Gerow

Heather Allerdice-Gerow leads the Media strategy and execution team in driving client growth and providing strategy, enterprise solutions and direction to support their business objectives.

Heather brings 20+ years of experience leading teams in product and program management, creative services, business development, strategy, planning and portfolio management. Prior to joining 3Pillar she was a Senior Director at Wizeline where she led a team of 125+ project managers, product managers, designers and engineers. She previously served as Head of Product at Minor Vices where she provided product direction for NBA, AMC, and DocNYC to evolve their digital ecosystems. Additionally, Heather also spent over 8 years at Nike and led Portfolio Management for Nike+, Strategy, Planning and Operations for Global Retail Brand and served as Sr. Director of Creative Production and Operations.

Jill Josephson

After a successful decade of local broadcast TV sales management, Jill parlayed her skills to tech startups in the media industry. Her experience runs the gamut like; utilizing AI models to predict content performance, social media management at scale for news organizations & publishers, content management/cloud based video editing, and evaluating content for disinformation using AI/ML.

She brings her experience of launching new products & GTM deployment to 3Pillar Global to partner with our media clients on industry changing products.

Ted Lim

Ted Lim is a Senior Client Partner in the Media industry helping clients achieve outcomes.

Ted is an accomplished and incisive strategic digital partner leveraging 2 decades of experience to drive and support organizational success through the development of high-performing teams, enterprise transformations, and cost-effective solutions that align with organizational needs and market trends, while adding value to the business.

He brings a holistic perspective to clients with his experience partnering in industries such as telecommunications, technology, media, and entertainment. With his background as a Management Consultant, CIO Advisory, and a SaaS Advisor he helps clients launch self-funding products that create value and improve customer experiences.