Product Validation
Leverage user insights to de-risk your product roadmap and make sure you’re building products that solve users’ real-world problems. Ensure you’re putting time, energy, and effort into products that yield results.
The Product Validation Process
How does your company decide which product ideas get to move forward? When you decide to pursue an idea, do you build confidence in the original hypothesis by testing and learning before going all-in? If you answered “I don’t know” or “No,” our Product Validation offering may well be for you. It is, simply put, the fastest way to find out if a product is worth developing.
Our 6-week proven process is designed to help executives and product leaders generate meaningful learning in a short amount of time by following a validation cycle that runs 3 design sprints. This process ensures you’re building the right product before you pour valuable time, energy, and resources into it.
Why Opt for Product Validation with 3Pillar?
Product ideas come from all corners of an organization. So how do you prioritize those product ideas and decide which ones to act on? Our Product Validation offering is meant to help you get from concept to launch as quickly as possible, while sidestepping the countless unknowns and risks involved. It ensures you can increase investment alongside increasing confidence in the potential ROI of your product ideas.
Many organizations have found out the hard way that the riskiest way to develop products is to start building based on an initial idea and try to “figure it out” when the product is in-market. This carries significant brand risk and, more importantly, provides little to no opportunity for informed pivots if and when results disappoint. If you plow mindlessly ahead with an initial hypothesis without validating it, you may be missing out on substantial growth opportunities from adjacent ideas or opportunities.
Case Studies
Learning to Pivot When Your Assumptions Are Off Target
A leading provider of market research and advisory services came to 3Pillar Global looking for help with what they assumed would be a data visualization engagement for three of their core market research platforms. But what we uncovered was that there was much more to their users’ needs than met the eye.
Making Car Crash Reporting As Painless As Possible for Police
CARFAX and 3Pillar Global teamed up to envision and validate a new digital product for police to use in the immediate aftermath of car crashes.
