Jessica Hall Interviewed by Digital Production BuZZ on Content Monetization

Jessica Hall, Director of the Innovate Practice at 3Pillar, was recently interviewed for the Digital Production BuZZ podcast on the subject of content monetization. Larry Jordan, the podcast’s host, is a well-known consultant with over 35 years of experience as a television producer, director, and editor.

During the discussion Jessica talks about her recent experience at the 2014 NAB Show, where she presented a workshop on “Monetizing Content in the New Digital World.” She touches on the concepts behind the two exercises she conducted there:

  1. The Content Monetization Canvas, which is based on Business Model Canvas
  2. Understanding your customer needs and how to classify them by using the Kano Model.

Jessica and her teams rely on tools like the Business Model Canvas and the Kano Model to investigate areas that businesses are not paying attention to so that they can focus more time and energy there, as well as  areas where they have been vague and outlines ways for them to be more specific. As she puts it, Jessica gets involved with clients when their ideas are “in the napkin phase.” Figuring out how a product will provide value to customers and, by extension, create revenue.

Among the interesting questions Larry posed was: “How do software products and customer experience relate to the media industry?” Hear how Jessica responded to this question and many more by listening to her portion of the podcast!

Related Posts

3Pillar Recognized as a Leading Experience Designer by Forre... Fairfax-based product development company named to its second Forrester report in 2018 FAIRFAX, VA (June 18) - Today, 3Pillar Global, a global cust...
3Pillar and Invincea Labs Mentioned in DARPA Press Release Invincea Labs and 3Pillar Global were mentioned in a DARPA press release that came out this week on DARPA's SIGMA nuclear radiation detection program....
David DeWolf Featured in Forbes on Digital Transformation in... 3Pillar Global CEO David DeWolf was recently interviewed by Peter Horst for Forbes.com on the topic of how traditional businesses can successfully com...
3Pillar CEO David DeWolf to Speak at DigSouth Conference 3Pillar CEO David DeWolf will participate in a panel discussion on digital product development at DigSouth, which will be held from April 25th through...
3Pillar Develops Voting App for 1776 Challenge Cup Global Fi... The 1776 Challenge Cup is a global event based on competitions in 75 cities on 5 continents. 3Pillar was chosen to develop the mobile application that...