Digital East 2012: 3Pillar & PBS Presentation – Content is King

Michael Renner, 3Pillar’s VP of Solution Design, was a featured speaker yesterday at the Digital East 2012 conference in Herndon, VA. Mike and PBS’ Jon Brendsel shared the stage to give a presentation titled Content is King: Developing market-changing strategies with a unique content approach.

Mike and Jon talked about how changes in consumer technology have forced PBS to adapt to an entirely different content-delivery model than they used just a few years ago. 3Pillar and PBS have worked to set up a back-end technology stack built around a metadata repository that allows PBS to slice and dice video content and display it across a variety of platforms, from the iPad to mobile web to set-top boxes.

A full-length video of the presentation is embedded below, courtesy of Richard Rawson at Rawson Internet Marketing. While Content is King may not get as much play in the Beltway press today as Big Bird, we think the work 3Pillar and PBS have done together over the course of the last four years is just about as newsworthy. After all, as Jon Brendsel points out in what now seems a very prescient moment, most of the funding for PBS comes not from government subsidies but from “viewers like you.”

To find out more about how we have worked with the most trusted media brand in America to broaden the reach of their content, watch the video below or check out the presentation on SlideShare here.

 

Nicole Gillen

Nicole Gillen

SVP, Marketing and Inside Sales

Nicole Gillen oversees the Marketing and Inside Sales organizations at 3Pillar Global. In this capacity, she is responsible for global management of the company’s overall marketing and branding direction, as well as oversight of all inbound leads throughout the organization. Gillen has a history of setting up and overseeing marketing organizations for high-tech companies like 3Pillar. She is a marketing strategist who crafts clear messages that help define and separate 3Pillar. In total, Gillen has twenty years of marketing and IT experience, including marketing strategy and program development. She has held several leadership positions in business management, marketing, and international operations. Prior to joining 3Pillar, Gillen was the Senior Director of Corporate Marketing at Exostar, a cloud-services based identity assurance and supply chain technology company serving clients in aerospace, defense, and bio-pharma.

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