Beth Jacobs, 3Pillar’s VP of Product Strategy, will be participating in a panel discussion at Streaming Media East in New York on May 14 from 11:45-12:30. The discussion, titled “Monetizing Premium Content: How to Measure, Analyze, and Drive Value from Video,” will center around how premium content owners measure, analyze, and monetize their video assets.
Beth and her fellow panelists will go into a wide array of issues faced by premium content owners and video distributors. Attendees can expect to find answers on the right kinds of metrics that video providers need to capture and analyze, along with best practices that the industry as a whole can follow to better measure the success of online video consumption.
The panel will be moderated by Jonathan Hurd, Director of Altman Vilandrie & Company. Other panelists include Domenico DiMeglio, VP of Distribution and Operations at CBS Interactive, Micah Gelman, Director of Digital Video Strategy & Operations at Discovery Communications, and Campbell Foster, Director of Product Marketing & Video Solutions at Adobe.
Now in its 17th year, Streaming Media East is a 2-day event that kicks off on May 13th. The conference is designed to deliver actionable information on content, technology, and the business side of online video content.