December 7, 2013

Alok Jain Diagnoses the Design Flaws of

Alok Jain, Director of User Experience Design at 3Pillar Global, recently wrote an article for UX Magazine titled, “DOA? Diagnosing the UX Flaws of Obamacare.” The article discusses some of the technical issues that derailed the rollout of, and how its design poorly reflects the needs of its customer base.

In the article, Alok talks about the website’s inability to perform its two primary functions: Helping people to make the best decision for themselves, and providing them with clear, understandable directions to complete the required steps for signing up. He explains that the relevant information needed to make well-informed decisions is scattered across multiple pages, some of which display important texts and images on poorly organized webpages, making it hard for customers to utilize the site’s core functionalities.

UX Magazine is the one-stop resource for everything user experience related. To enhance the professional and creative lives of user experience practitioners, they provide a steady stream of current, informative, and credible information about User Experience. Their mission is to be the destination for people and companies looking to learn the tactics and strategies behind successful user and customer experiences.

To find out some of the ways can improve, read the entire article here.