September 17, 2012

3Pillar Global Sets New Standard for Product Development

Investments in Product Acceleration and Launch of Updated Corporate Identity Accompany Milestone

Fairfax, VA – September 18, 2012 – 3Pillar Global, a product development partner that accelerates revenue growth by rapidly bringing innovative software solutions to market, today announced it is redefining the role of software product development companies. 3Pillar is proactively helping clients get revenue-generating products to market faster by investing in initiatives that complement its product strategy, development, and support services.

According to Forrester Research, Inc., such initiatives are required as the product development services market must make a fundamental move to a more proactive, solution-based approach, which it dubs “product development services 2.0 (PDS 2.0).” In their May, 2012 report, “The Shift to Product Development Services 2.0 Is On,” Forrester’s John C. McCarthy and Charles Green cite “increased customer expectations, an intensifying pace of technological and business change, and evermore intense global competition” as drivers for PDS 2.0, which is “aimed at improving the client’s ability to innovate and cut time to market.”

3Pillar is leading the charge for change to this solution-based, proactive approach. Its recently-formed product design practice gives clients a single source for rapid design and implementation of high-performance products that optimize the end-user experience and increase product loyalty, longevity, and revenue. The new 3Pillar Labs place the company at the forefront of innovation with a dedicated team whose mission is to evaluate emerging technologies to assess their impact and feasibility for software products. The most promising research from the Labs is transformed into production-ready applications that speed client product development and deliver on the promise of faster time-to-market.

An increasingly connected world means information generation is exploding exponentially. It’s also driving information demand from businesses and consumers who want real-time access to relevant data on the device and at the location of their choosing. Tomorrow’s revenues will be fueled by unfettered access to information. As a consequence, 3Pillar also has honed its proven processes and best practices to ensure clients can monetize information through innovative, agile product development.

“Much like our clients, we cannot afford to stand still. We must continue to innovate to help our clients get to market faster, earn more, and grow,” said Ken Quaglio, 3Pillar’s COO. “Our latest initiatives reflect that the business model has moved beyond outsourced product development to co-sourced product development. To be a leader in the product development-as-a-service space, we must offer an elastic and efficient approach to cost-effectively build software products of the highest quality that propel our clients to reach their top-line and bottom-line objectives.”

To most effectively capture its commitment to changing the rules of the game for software product development companies – and acknowledge the formal completion and full integration of the BrickRed and PointAbout acquisitions announced in 2011 – 3Pillar is launching a new corporate identity that includes a new name (Three Pillar Global is now 3Pillar Global), new tagline (“Disciplined Innovation”), and new look/logo/brand. A new, responsive website ( optimizes the user experience regardless of the device used to access the site. The company’s new headquarters (3975 Fair Ridge Drive, Suite 200 South, Fairfax, VA 22033) is a purpose-built facility that more than doubles the previously-available square footage to accommodate current and future initiatives in support of client success.

“Brick-and-mortar and online businesses alike must navigate the shift to an information-centric economy to respond to customer demand and capture market opportunity, but they are being swamped under a deluge of data,” said 3Pillar CEO David DeWolf. “At the same time, technologies like mobility, cloud, and big data that can help them harness information and best engage with their customers. Businesses simply don’t have the time and resources to keep up, but we do. We’re doubling down with our investments and new branding to drive our value proposition as a leading product development partner that turns ideas and information into revenue.”

About 3Pillar Global
3Pillar Global builds software that enables enterprises to turn data into value. We do this through our disciplined approach to innovation and our deep expertise at the intersection of disruptive trends such as mobile, cloud, and big data. Through a collaborative and fully integrated experience, 3Pillar navigates clients through technology challenges. Clients engage with expert teams that build reliable, award-winning products for content rich industries such as media, information services, education, and healthcare.

Media Contact:
Kathryn Kaplan
SpeakerBox Communications
(703) 287-7823