September 16, 2014
3Pillar CFO Maria Izurieta Interviewed by Forbes
Maria Izurieta, CFO of 3Pillar, was recently interviewed by Jeff Thomson for Forbes.com on the evolving role of the CFO. The interview, titled Debunking Finance’s Reputation as the ‘No’ Department, covers the shift from CFOs being seen primarily as reporters of historical financial data to that of strategic partner to the CEO and other key stakeholders of any business.
The interview was conducted by Jeff Thomson, a contributing author at Forbes and the President and CEO of IMA (Institute of Management Accountants), one of the largest and most respected global associations focused exclusively on advancing the management accounting profession.
Jeff begins by asking Maria about a blog post she recently wrote for the 3Pillar website titled “The Contemporary CFO.” In that post, Maria talks about the evolutionary role of the modern CFO and about her own personal experiences during this transition.
Throughout the interview Maria stresses the importance of a modern-day CFO exhibiting leadership and strategy traits that extend far beyond mere financial acumen. She stresses the need for a CFO to venture into new terrain, most specifically talent management, cultural transformation, mentorship, and day-to-day analysis of business processes. She also outlines the key skills required for a contemporary CFO to succeed in the challenging and competitive times of today.
During the course of the interview, Maria talks about how technology awareness can make a significant impact on the outcomes of a CFO. Jeff wraps up the interview by asking Maria about tips she wants to share with today’s young professionals who are vying for the top spot and aiming to fill the shoes of a CFO in the distant future.
To find out what these tips were and to read the entire Q&A interview with Maria Izurieta, please visit CFO Insights on Forbes.com.