3Pillar CEO David DeWolf on Augmented Reality in Inc. Magazine

Is augmented reality finally coming of age and transitioning to the mainstream? That’s the crux of an Inc. Magazine article by Eric Holtzclaw that mentions 3Pillar CEO David DeWolf.

Augmented reality is a technology that provides users with a visual, graphical overlay on top of real-world objects on smartphones, tablets, and wearables like Google Glass. Research agency Juniper is forecasting revenues from mobile augmented reality services and applications will rise to $1.2 billion by 2015, a steep hike from the $180 million recorded in 2013.

Here are a few notable examples of augmented reality applications that companies have deployed to engage consumers in inventive new ways. Earlier this year, McDonald’s kicked off its 2014 FIFA World Cup campaign with a unique re-design of its French Fries packaging using augmented reality technology.

The 2014 IKEA Catalogue is another success story that shows how augmented reality can be used to elevate the customer experience.

These examples and many more that are happening all over the world show the growing potential of augmented reality.

Eric Holtzclaw is the founder and Chief Strategy Officer at Laddering Works, author of “Laddering: Unlocking the Potential of Consumer Behavior,” and host of a weekly radio show, The ‘Better You’ Project, where he covers individual business journeys and successes.

In this article, he writes about three ways in which augmented reality will specifically change customer experiences in the near future. Read the full article to discover what these three innovative ways are and to see how other brands are using augmented reality to strengthen their connection with consumers.

Leave a Reply

Related Posts

3Pillar Recognized as a Leading Experience Designer by Forre... Fairfax-based product development company named to its second Forrester report in 2018 FAIRFAX, VA (June 18) - Today, 3Pillar Global, a global cust...
3Pillar and Invincea Labs Mentioned in DARPA Press Release Invincea Labs and 3Pillar Global were mentioned in a DARPA press release that came out this week on DARPA's SIGMA nuclear radiation detection program....
David DeWolf Featured in Forbes on Digital Transformation in... 3Pillar Global CEO David DeWolf was recently interviewed by Peter Horst for Forbes.com on the topic of how traditional businesses can successfully com...
3Pillar CEO David DeWolf to Speak at DigSouth Conference 3Pillar CEO David DeWolf will participate in a panel discussion on digital product development at DigSouth, which will be held from April 25th through...
3Pillar Develops Voting App for 1776 Challenge Cup Global Fi... The 1776 Challenge Cup is a global event based on competitions in 75 cities on 5 continents. 3Pillar was chosen to develop the mobile application that...