3Pillar CEO David DeWolf on Augmented Reality in Inc. Magazine

Is augmented reality finally coming of age and transitioning to the mainstream? That’s the crux of an Inc. Magazine article by Eric Holtzclaw that mentions 3Pillar CEO David DeWolf.

Augmented reality is a technology that provides users with a visual, graphical overlay on top of real-world objects on smartphones, tablets, and wearables like Google Glass. Research agency Juniper is forecasting revenues from mobile augmented reality services and applications will rise to $1.2 billion by 2015, a steep hike from the $180 million recorded in 2013.

Here are a few notable examples of augmented reality applications that companies have deployed to engage consumers in inventive new ways. Earlier this year, McDonald’s kicked off its 2014 FIFA World Cup campaign with a unique re-design of its French Fries packaging using augmented reality technology.

The 2014 IKEA Catalogue is another success story that shows how augmented reality can be used to elevate the customer experience.

These examples and many more that are happening all over the world show the growing potential of augmented reality.

Eric Holtzclaw is the founder and Chief Strategy Officer at Laddering Works, author of “Laddering: Unlocking the Potential of Consumer Behavior,” and host of a weekly radio show, The ‘Better You’ Project, where he covers individual business journeys and successes.

In this article, he writes about three ways in which augmented reality will specifically change customer experiences in the near future. Read the full article to discover what these three innovative ways are and to see how other brands are using augmented reality to strengthen their connection with consumers.

Leave a Reply

Related Posts

3Pillar CEO David DeWolf Quoted in Enterprise Mobility Excha... David DeWolf, Founder and CEO of 3Pillar Global, was recently quoted in a report by Enterprise Mobility Exchange on the necessity of understanding and...
3Pillar Global Certified Great Place to Work for the Second ... Prestigious award honors 3Pillar Global’s excellent company culture and employee satisfactionNoida, India – 3Pillar Global, a leading developer of...
3Pillar Continues Growth, Announces Opening of New Office in... 3Pillar Global, a leading developer of innovative, revenue-generating software products, announced today that it has opened a sprawling new state-of-t...
3Pillar Global Strengthens Executive Team With New Chief of ... Tech firm continues to expand its leadership to support growth goalsFairfax, VA - September 11, 2018Today, 3Pillar Global, a custom software a...
Capango and 3Pillar Global Partner to Create Groundbreaking ... Recently-released iOS and Android app created to help fill major gap of more than 700,000 open retail jobs Fairfax, VA - August 14, 20183Pillar ...