Applied Innovation:

How to test the commercial viability of an idea

Wednesday, April 12 from 1 - 2 p.m. ET

Webinar Details

Testing the commercial viability of your idea is critical to success, but where do you start? Our experts will discuss lean approaches to testing commercial viability, including how to use prototypes and minimum viable products to validate your idea. We’ll also hit on common challenges you might face when seeking investor support or buy-in with internal stakeholders as well as longer-term benefits of testing the commercial viability.

You’ll Learn:

  • Lean approaches to testing commercial viability
  • Prototypes vs MVPs: Which approach is best for your business?
  • Common challenges with investors and how to overcome them
  • Common challenges with internal stakeholders and how to overcome them
  • The long term benefits of testing commercial viability


Michael Rabjohns, Head of UX at 3Pillar Global

Michael has more than 20+ years of experience in the digital product space, ranging from startups to enterprise-level firms, including Marriott, Calvin Klein, Sapient Nitro and The Great Courses. He is an enthusiastic champion of research-driven design for creating intuitive, easy-to-use products that align with users’ needs and clients’ priorities.

Steven Cooper Brenes, Lead UX designer at 3Pillar Global

Steven is an accomplished design and product manager with a track record of successful product launches and satisfied clients. He has consulted and led teams at Accenture, Microsoft, Salesforce, Facebook & Google.

Moderated by: Scott Varho, Chief Evangelist

Scott has more than two decades of experience leading high-performing product teams in their pursuit of craft and delivering impactful solutions. He’s overseen over 100 teams working on 150+ product lines for companies including Pearson, Interfolio, and EverFi.

Reserve Your Spot Today