The Lean Entrepreneur, with Brant Cooper

Brant Cooper joins us this week to talk about the concept of “lean entrepreneurship” and why he believes visionaries are made, not born. Among the topics we discuss are why you should never, ever tell anyone to “follow their passion,” why having a vision doesn’t always mean you’ll be successful, and the logic behind McKinsey’s “three horizons of growth” theory.

Brant is the co-author of The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets. He is a Lean Startup thought leader who travels the world speaking to entrepreneurs at conferences, hackathons, and workshops. Among the companies he has spoken to or consulted for are Qualcomm, Intuit, Capital One, and Hewlett-Packard.

Brant’s startup career includes stints at Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has over 20 years of experience in IT and bringing technology products to market. He is also the author of The Entrepreneur’s Guide to Customer Development, which has over 50,000 copies in circulation.

Listen to the Episode

Interested in hearing more? Tune in to the full episode of The Innovation Engine via the SoundCloud embed below.

You can also download and subscribe to The Innovation Engine on iTunes or tune in via the podcast’s home on Stitcher Radio or SoundCloud to listen online, via Android or iOS, or on any device supporting a mobile browser.

Will Sherlin

Will Sherlin

Senior Manager of Digital Marketing

Will Sherlin is the Senior Manager of Digital Marketing at 3Pillar Global. He oversees the 3Pillar website and other web properties, hosts 3Pillar’s ‘Innovation Engine’ podcast, and manages 3Pillar’s social media accounts. Prior to its acquisition by 3Pillar, Will was an Account Manager at PointAbout, a DC-based mobile app boutique that specialized in developing iPhone and iPad apps. He holds a BA in Journalism and Mass Communication from the University of North Carolina.

Leave a Reply