On this week’s episode of The Innovation Engine podcast, we’ll be talking about The Hub of All Things, aka HAT. We’ll be discussing what exactly the Hub of All Things is, why you shouldn’t be alarmed to hear that it will make corporations out of everyone, and how digitization is changing the way we buy and use products and services.
Irene C L Ng, Professor of Marketing and Service Systems and Director of the International Institute for Product and Service Innovation at WMG, University of Warwick, joins us this week to discuss all that and more.
In addition to her role at IIPSI, Irene also leads the £1.2m UK government-funded HAT research project. She has published numerous articles in a multitude of domains, including management, marketing, engineering, information systems, economics, education, and sociology. She is the author of two books, The Pricing & Revenue Management of Services: A Strategic Approach, and the highly acclaimed Value and Worth: Creating New Markets in the Digital Economy.
Some highlights from this week’s episode include:
Interested in hearing more? Tune in to the full episode via the SoundCloud embed below.
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