Storytelling at Work, with Mitch Ditkoff

Mitch Ditkoff joins us on this episode of the podcast to talk about storytelling at work. Among the topics we discuss are why creating a culture of storytelling is important for any company, which functions of a company it’s most imperative to have master story-tellers in, and how to go about facilitating a story-telling circle at work.

Mitch Ditkoff is the co-founder and President of Idea Champions and the author of the just released Storytelling at Work: How Moments of Truth on the Job Reveal the Real Business of Life. Among the companies with which Mitch has worked over the course of his career to improve their innovation capacity are GE, Merck, AT&T, NBC Universal, and Coca-Cola. He blogs frequently at the Heart of Innovation blog on the Idea Champions website, as well as for outlets like the Huffington Post.

Listen to the Episode

Interested in hearing more? Tune in to the full episode of “The Innovation Engine” podcast via the SoundCloud embed below.


You can download and subscribe to The Innovation Engine on iTunesStitcher Radio, or SoundCloud. You can also download the podcast’s dedicated iOS app from the iTunes App Store.

Show Notes:

Will Sherlin

Will Sherlin

Senior Manager of Digital Marketing

Will Sherlin is the Senior Manager of Digital Marketing at 3Pillar Global. He oversees the 3Pillar website and other web properties, hosts 3Pillar’s ‘Innovation Engine’ podcast, and manages 3Pillar’s social media accounts. Prior to its acquisition by 3Pillar, Will was an Account Manager at PointAbout, a DC-based mobile app boutique that specialized in developing iPhone and iPad apps. He holds a BA in Journalism and Mass Communication from the University of North Carolina.

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