For a special episode of The Innovation Engine, we talk about a new way of measuring podcast analytics that was recently unveiled by NPR called Remote Audio Data, or RAD for short. Among the topics we cover are why RAD was created, what the process was like for bringing it to life, and what comes next now that NPR is opening RAD up to the open source community.
Stacey Goers, a Product Manager for Podcasts and Social at NPR, joins us to discuss those topics and more. For the last year, Stacey has been leading the team responsible for developing RAD. That meant working with a wide range of podcast publishers and media companies to determine what RAD should become.
The media companies that support RAD and were instrumental in its development include Cadence13, Edison Research, ESPN, Google, iHeartMedia, Libsyn, The New York Times, New York Public Radio, Voxnest, and Wondery. There are also numerous organizations committed to using RAD, such as Acast, AdsWizz, Art19, AllSound, Blubrry Podcasting, Panoply, Omny Studio, Podtrac, PRI/PRX, RadioPublic, Triton Digital, WideOrbit, and Whooshkaa. Among the organizations responsible for helping bring RAD to life was 3Pillar.
For more information on RAD, you can read this blog post Stacey wrote on NPR’s website announcing RAD’s release.
Tune in to the full episode of The Innovation Engine via the SoundCloud embed below.
Since 2014, 3Pillar has published The Innovation Engine, a podcast that sees a wide range of innovation experts come on to discuss topics that include technology, leadership, and company culture. You can download and subscribe to The Innovation Engine on iTunes. You can also tune in via the podcast’s home on Stitcher Radio, Spotify, or SoundCloud to listen online, via Android or iOS, or on any device supporting a mobile browser.