Last week, Erik Isaksen and I had the opportunity to present a workshop at ModevUX on “Prototyping for Business Outcomes.” ModevUX is an international mobile and user experience conference that Pete Erickson and his Modev team put on once a year. We had the good fortune of being among presenters from companies like Microsoft, Capital One, eBay, Google, Microsoft, IBM, and many others.
In our presentation, Erik and I discussed some of the merits of implementing a “prototype first” business model before committing to a full-scale product development effort. Among the greatest benefits of prototyping is the ability to break out of the cycle of the typical 6 phases of a software development project. We were fortunate to have a room full of highly engaged UX professionals who came with a number of great questions throughout the presentation.
Some of the key takeaways from the presentation were:
You can view the complete presentation on “Prototyping for Business Outcomes” via the Slideshare embed below.
You can also view the presentation in its entirety via the YouTube embed below.