On September 14th, 2017, Jessica Hall presented on scope creep at the Atlassian Summit in San Jose, CA. The Atlassian Summit is a 3-day annual summit for Atlassian product users and developers to come together and discuss how their businesses use the Atlassian product roadmap.
Jessica’s talk, titled “There’s No Such Thing as Scope Creep,” focused on the common misapprehension of scope creep by agile development teams. Scope creep can be a common source of friction between technical teams and stakeholders that leads to an unbalance between requests and changes. However, Jessica argued that what teams believe is “scope creep” is actually the main reason why agile software development first came into existence. Her talk focused on this common misunderstanding and addressed how to manage this situation.
Jessica Hall is the Senior Director of Product Strategy and Design at 3Pillar Global. Her teams help startup, midsize and enterprise clients invest in products that customers want and drive business forward. Jessica has done everything from user experience design, strategy, product management, video production, to multi-channel marketing. Previously, she built the UX team at CEB and led the creation of the Newseum’s interactive exhibits and websites. Her work has been recognized by the Web Marketing Association, American Association of Museums, The Webby Awards, Time, Graphic Design USA, Forbes, and The Washington Post. She holds a Masters in Design and Digital Media from the University of Edinburgh and a BA in Journalism from American University.