Jessica Hall, Director of 3Pillar Global’s Innovate practice, moderated a panel during the first Modev MVP conference on May 19, 2015 in Arlington, Virginia. The discussion, titled “Data as the Engine of the Product Economy,” centered around how companies can incorporate data into their product development decision-making process.
Jessica and members of the audience contributed questions to the discussion, including:
How does data factor into your decision-making and how do you manage the push and pull between sales and client needs?
How do you look at distinguishing and using the big data you have collected, and personalizing the user experience?
Where is the intersection between large-scale data analysis and small-scale prototyping and user groups?
What tools do you use for data collection and analysis?
All of these topics and more were discussed in depth, with concrete examples and stories from each panelist and the well-known organizations they represented. Panelists included:
Interested in hearing how some of today’s leading product companies are using data and analytics to fuel their product development process? You can watch the panel discussion in its entirety below.
If you’d like to learn more about the Modev MVP Conference, you can visit the event’s official site at mvpconf.com. If you’re interested in learning more about how companies are incorporating data into the product development process, you can download a recent Forrester report titled “Find a Date to the Data Dance.”