The Innovator’s Method, with Nathan Furr

On this week’s episode of ‘The Innovation Engine’ we take a look at the innovator’s method and how it can be applied in any organization. We talk about how lean start-up principles and design thinking can help accelerate the innovation process, the 4-step process that makes up the innovator’s method, and the merits of using Minimum Awesome Products to test out concepts and validate ideas.

Nathan Furr joins us to discuss those topics and more. Nathan is an author, speaker, and Assistant Professor of Entrepreneurship, Innovation, and Strategy at Brigham Young University. His most recent book is The Innovator’s Method: Bringing the Lean Start-Up Into Your Organization, which he co-authored with Jeff Dyer. Nathan is also the co-author of Nail It Then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation, which he wrote with Paul Ahlstrom. Among the outlets in which his writing has appeared are Forbes.com and the Harvard Business Review.

Here are a few of the highlights from this episode of ‘The Innovation Engine’ podcast:

  • We talk about why uncertainty means innovation is more important than ever before for large companies looking to maintain their competitive advantages
  • Nathan delves into each of the 4 steps of the Innovator’s Method and which traps to avoid in each phase of the process: Developing an Insight>Understanding the Problem>Matching a Solution to the Problem>Aligning a Business Model to the Problem
  • Why using prototypes can be an effective way to determine whether or not there is demand for a certain product before launching it

LISTEN TO THE EPISODE

Interested in hearing more? Tune in to the full episode of “The Innovation Engine” podcast via the SoundCloud embed below.

 

 

You can also download and subscribe to The Innovation Engine on iTunes or tune in via the podcast’s home on Stitcher Radio to listen online, via Android or iOS, or on any device supporting a mobile browser.

Will Sherlin

Will Sherlin

Senior Manager of Digital Marketing

Will Sherlin is the Senior Manager of Digital Marketing at 3Pillar Global. He oversees the 3Pillar website and other web properties, hosts 3Pillar’s ‘Innovation Engine’ podcast, and manages 3Pillar’s social media accounts. Prior to its acquisition by 3Pillar, Will was an Account Manager at PointAbout, a DC-based mobile app boutique that specialized in developing iPhone and iPad apps. He holds a BA in Journalism and Mass Communication from the University of North Carolina.

Leave a Reply

Related Posts

Designing the Future & the Future of Work – The I... Martin Wezowski, Chief Designer and Futurist at SAP, shares his thoughts on designing the future and the future of work on this episode of The Innovat...
The 4 Characteristics of a Healthy Digital Product Team Several weeks ago, I found myself engaged in two separate, yet eerily similar, conversations with CEOs struggling to gain the confidence they needed t...
Recapping Fortune Brainstorm Tech – The Innovation Eng... On this episode of The Innovation Engine, David DeWolf and Jonathan Rivers join us to share an overview of all the news that was fit to print at this ...
4 Reasons Everyone is Wrong About Blockchain: Your Guide to ... You know a technology has officially jumped the shark when iced tea companies decide they want in on the action. In case you missed that one, Long Isl...
The Connection Between Innovation & Story On this episode of The Innovation Engine, we'll be looking at the connection between story and innovation. Among the topics we'll cover are why story ...