Dr. Kevin Freiberg joins us for this week’s episode of “The Innovation Engine” podcast to talk about innovation and the power of cause. Among the topics we discuss this week are why it’s important for everyone in your company to know exactly what your cause is, why we fear living insubstantial lives more than we fear dying, and why it still pays to be a little nuts in the airline industry.
Dr. Freiberg is a best-selling author and keynote speaker who is an expert on corporate innovation and leadership development. Along with his wife, Dr. Jackie Freiberg, he has written books like the recently published Do Something Now: Be the One Who Makes Something Happen and Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success.
“Only one who devotes himself to a cause with his whole strength and soul can be a true master,” said the great Albert Einstein.
The highlights of this week’s episode of the podcast include:
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