On this episode of The Innovation Engine podcast, we’re looking at how to build a powerful Customer Experience, and why it is imperative for any company that hopes to find long-term success. We cover why short-term profit seeking can negatively impact customer experience, the DO MORE framework for building positive customer experiences, and how the on-demand economy is changing customer experience as we know it.
We’re joined by Blake Morgan, a Customer Experience futurist, keynote speaker, and the author of More is More: How the Best Companies go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences. Blake also hosts The Modern Customer podcast and a weekly customer experience video series on YouTube.
Interested in hearing more? Tune in to the full episode via the embed below.
What is the definition of Customer Experience?
More is More
How can companies DO MORE?
The most important thing:
Since 2014, 3Pillar has published The Innovation Engine, a podcast that sees a wide range of innovation experts come on to discuss topics that include technology, leadership, and company culture. You can download and subscribe to The Innovation Engine on iTunes. You can also tune in via the podcast’s home on Stitcher Radio or SoundCloud to listen online, via Android or iOS, or on any device supporting a mobile browser. You can download The Innovation Engine‘s dedicated iOS app from the iTunes App store, and you can subscribe to receive new episodes in your inbox each time one is published.