Getting Past The Creativity Myth, with David Burkus

On this week’s episode of The Innovation Engine, we look at getting past the creativity myth. We talk about why most of what we think we know about creativity is wrong, the importance of incubating ideas rather than trying to will them into existence, and why you should think twice before you embark on what will likely be an ill-fated attempt to build a better mousetrap.

David Burkus, author of The Myths of Creativity: The Truth About How Innovative Companies Generate Great Ideas, joins us to discuss all that and more. David is a regular contributor for the Harvard Business Review, Forbes, PsychologyToday, and 99U, and his writing has also appeared in Fast Company, Bloomberg BusinessWeek, and an assortment of other publications.

In addition to his writing, David is an assistant professor of management at Oral Roberts University, where he teaches courses on organizational behavior, creativity and innovation, and strategic leadership. He’s also the founder and host of LDRLB, a podcast that shares insights on leadership, innovation, and strategy.

Listen to the Episode

Interested in hearing more? Tune in to the full episode of the podcast via the Stitcher Radio embed below.

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Show Notes

If you’d like to learn more about David Burkus and his work, you can:

Will Sherlin

Will Sherlin

Senior Manager of Digital Marketing

Will Sherlin is the Senior Manager of Digital Marketing at 3Pillar Global. He oversees the 3Pillar website and other web properties, hosts 3Pillar’s ‘Innovation Engine’ podcast, and manages 3Pillar’s social media accounts. Prior to its acquisition by 3Pillar, Will was an Account Manager at PointAbout, a DC-based mobile app boutique that specialized in developing iPhone and iPad apps. He holds a BA in Journalism and Mass Communication from the University of North Carolina.

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