On this week’s episode of The Innovation Engine, we look at getting past the creativity myth. We talk about why most of what we think we know about creativity is wrong, the importance of incubating ideas rather than trying to will them into existence, and why you should think twice before you embark on what will likely be an ill-fated attempt to build a better mousetrap.
David Burkus, author of The Myths of Creativity: The Truth About How Innovative Companies Generate Great Ideas, joins us to discuss all that and more. David is a regular contributor for the Harvard Business Review, Forbes, PsychologyToday, and 99U, and his writing has also appeared in Fast Company, Bloomberg BusinessWeek, and an assortment of other publications.
In addition to his writing, David is an assistant professor of management at Oral Roberts University, where he teaches courses on organizational behavior, creativity and innovation, and strategic leadership. He’s also the founder and host of LDRLB, a podcast that shares insights on leadership, innovation, and strategy.
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If you’d like to learn more about David Burkus and his work, you can: