Disruptive Innovation in the Media & Entertainment Space, with Chris Graham

On this week’s episode of The Innovation Engine podcast, we’ll be looking at disruptive innovation in the Media and Entertainment space.

Among the topics we discuss are why the definition of what it means to be a media company is rapidly changing, how media companies are dealing with the advent of live streaming and incorporating it into traditional broadcasts, and the future of advertising in a world of Everything-on-Demand.

Chris Graham, Client Executive of the Media and Entertainment vertical here at 3Pillar Global, joins us on this week’s episode to discuss those topics and more. At 3Pillar, Chris works with clients across the Media and Entertainment space, including Broadcast Media, Online Media, Publications and Newspapers, Gaming, Music, and Sports. Among the companies he works with across the Media and Entertainment vertical are PBS and BlackArrow.

Episode Highlights

Some highlights from this week’s episode include:

  • PBS’ exploration of using live streaming in tandem with traditional broadcast TV for their recent mini-series Big Blue Live
  • Why “live streaming analytics” will continue to grow in importance as streaming video and Video on Demand grow in popularity
  • Chris gives a teaser of The Innovation Engine‘s mobile future (hint: we’re coming soon to an App Store near you)

Listen to the Episode

Interested in hearing more? Tune in to the full episode via the SoundCloud embed below:

You can also download and subscribe to The Innovation Engine on iTunes or tune in via the podcast’s home on Stitcher Radio or SoundCloud to listen online, via Android or iOS, or on any device supporting a mobile browser.

Show Notes

Will Sherlin

Will Sherlin

Senior Manager of Digital Marketing

Will Sherlin is the Senior Manager of Digital Marketing at 3Pillar Global. He oversees the 3Pillar website and other web properties, hosts 3Pillar’s ‘Innovation Engine’ podcast, and manages 3Pillar’s social media accounts. Prior to its acquisition by 3Pillar, Will was an Account Manager at PointAbout, a DC-based mobile app boutique that specialized in developing iPhone and iPad apps. He holds a BA in Journalism and Mass Communication from the University of North Carolina.

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