December 13, 2018
The 3 Keys to Building Products That Drive Retention – Recap of the Wearable Technology Show 2018
I had the privilege of being invited to speak at the Wearable Technology Show in Santa Clara this week, where I gave a bit of a reprisal of a talk I delivered at the Dev4Health and Health 2.0 conferences earlier this year. The talk, titled Good Ideas and Algorithms Aren’t Always Enough, covered why it takes much more than just a brilliant idea or an elegant algorithm to develop a wearable or digital product that keeps users coming back.
The 3 Keys to Building Products that Drive Retention
So what does it take to develop the kinds of products that users love and return to over and over? Whether we’re talking wearable technology, digital health, or even digital products in other industries, the song remains the same on what I think are the 3 most important things for any product leader to keep top of mind to build products that retain users:
- Relentless focus on user experience. If the products you build aren’t usable, useful, and desirable, your customers will find another option that checks each of those 3 boxes.
- Use data and analytics to inform decisions. The most popular method of decision-making in the world of product development is often going with the Highest Paid Person’s Opinion. In an age where there are few limitations on what kinds of analytics can be baked into any digital product, opting for the HiPPO route is inexcusable.
- Minimize time to value. Get your products into user’s hands early and often. It’s the only way to ensure not just that you’re continually making the right decisions about what to build, but that a market exists for your product in the first place.
View the Presentation
If you’d like to see more of what I covered in the talk, you can view the complete presentation via the SlideShare embed below.