The global leader in sustainable decking, Trex offers a complete deck-building solution, enabling customers of design sophistication and DIY spirit to create stunning, functional outdoor spaces with their wood-alternative product lines.
Eager to continue innovating and differentiating, Trex approached 3Pillar Global to engineer a photorealistic deck-design app to solve two key challenges.
3Pillar conducted deep user testing to architect a delightful, intuitive experience that solves for need. Here’s how it works:
Customers are wowed by the photorealism, supporting Trex’s leadership position within the category. 3Pillar integrated a customer relationship management system into Deck Designer’s backend, equipping the inside sales team with the data and contacts they need to fill their pipeline and better qualify leads, for continued expansion and sustainable success.
“I like the degree of control it gives you, the idea that you get to see it and get a feel for it.”
– Trex customer Megan on the Deck Designer app