Turning a traditional broadcast company into a digital leader

PBS' TRANSFORMATION STORY

Each of PBS’ 187 member stations were building individual solutions to power online experiences for their viewers. The result? Unscalable, fragmented experiences that were prohibitively expensive to develop, operate, and maintain. PBS knew the time had come to transform from a traditional broadcast network to a digital company, but they weren’t sure where to turn. Neither internal efforts nor external engagements had successfully prepared them for the fragmented digital landscape they saw looming ahead.

We partnered with PBS to design and stand up an entirely new digital organization. Working together, we have created a suite of products that has not only brought consistency to the way member stations serve content online, it prepared PBS for the onslaught of platforms beyond traditional broadcast.

From developing the original iPad apps for both PBS and PBS KIDS to building a number of custom content management systems for members stations to deploy content online to creating a set of APIs that serve PBS’ content everywhere from iOS and Android to Roku and Apple TV, we have continually innovated the technical foundation that lets PBS focus on what they do best: create award-winning content. In addition, the groundwork we laid with PBS has given them unprecedented control over where their content appears and for how long.

The results PBS has seen from their digital investment have been transformative. At last count, the PBS and PBS KIDS mobile apps have been downloaded 58 million times combined, up from 10.8 million downloads combined in December 2013 and 23.4 million downloads combined from August 2015. Hundreds of millions of videos are streamed each month across all of PBS’ web, mobile, and connected device platforms.