Natural Insight provides cloud-based workforce management software to merchandisers, product companies, event marketers, and retailers.
They needed to improve user engagement and give clients quick insights into all the data they were collecting.
Our team conducted 20+ user interviews and multiple rounds of prototyping and testing to develop an unexpected solution that changed the way data was organized and collected. Together, we launched a new survey template creation tool, question library, and data-rich dashboard.
The new platform has streamlined both ends of the process. Natural Insight can easily create surveys and collect and understand data, and their clients can easily create and consume reports on their data to optimize their processes.